![]() The ongoing cost-of-living crisis continues to have a severe impact on the retail sector, with shoppers exercising more caution in the face of surging costs and retailers tightening their budgets across the board. “When it comes to knowing what will resonate with your audience, guesswork is simply not enough,” Kudhail says. ![]() “Being able to look ahead rather than look back is Pinterest’s superpower,” Pinterest director of business marketing EMEA Visha Kudhail tells Charged.īut, how can ‘Pinterest Predicts 2023’ benefit brands and retailers? And how can they leverage its insights to get ahead of the curve?Ĭlick here to get the latest retail tech news free in your inbox each day It’s a model that has seen consistent success, with 80% of the platform’s predictions coming true over the last three years. Over 400 million people visit Pinterest each month, with the platform leveraging this search data to gain early insights and identity the most significant emerging trends. Last week, visual inspiration platform Pinterest released its annual ‘Pinterest Predicts’ report, which looks at the latest rising trends in fashion, home and lifestyle which are set to become even more popular over the next year. What do sci-fi fits, vitamin seaweed and mushrooms have in common? They’re all the trends that will be taking 2023 by storm, according to Pinterest’s latest predictions. ![]()
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